 If you’re a service provider, how you put together your services can have a direct impact on your bottom line. If you offer clear solutions to your clients, you’ll see more sales and also give your service-based business the opportunity to grow.
Why Packaging Your Services Matters How can the way you package your services lead to higher profits? When you offer solutions like this to clients, you provide them with more value. You also make it easier for them to buy. They come to you looking for solutions to their problems. By streamlining your offerings, you can provide the solution they’re looking for in one place and help them choose the right one. There are several ways you can package services to offer higher value to your clients. Put Multiple Services Together Rather than offering just one service, you might offer a group of services that clients often purchase together. For example, if you have a cleaning company, you might offer a weekly cleaning package that includes vacuuming, mopping, dusting, laundry, dishes, and trash service. Rather than offering each item on its own, you put them all together to better address clients’ needs. Offer Resources A service package might include resources to help the client implement the service. For example, if you provide social media content for businesses, you might also give them an interactive calendar that they can use for scheduling, posting, and other social media activity. Help with Tech Support If you’re offering online services, you may include tech support. Your clients might need help installing and running the program. If there are problems, they’ll need you to troubleshoot. Tech services can also give clients instructions and other help so they can make the fullest use of the product and enjoy all of its benefits. Follow-up Help You can add educational opportunities to your services like group or one-on-one coaching. Some businesses create an online community for their clients to use to get help from each other and you. At the very least, you might offer a few follow-up sessions where you help with any problems they’re facing post-implementation. Customization Options If you give your clients too many options, it can be overwhelming and actually make it harder for them to buy. A better strategy is to offer a few simple options, each with a clear outcome, then offer customization options that your clients can choose if they want something more. For example, you might have a coaching package to help businesses with online marketing that includes eight weekly sessions. In addition, you can offer custom options like email check-ins or templates for specific tasks. Meeting the Needs of Your Target Client There’s an art to packaging your services the right way for any business. The goal is to meet the needs of your client in one place, so they don’t need to go anywhere else. This requires you to understand your target market well, especially the problems and challenges they’re facing. If you can offer packages that are comprehensive solutions, your offerings will sell, and your business will grow. About The Author Pat Simes writes blogs, is an entrepreneur, and Founder of Innovative Business Solutions and Innovative Business Coaching. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs through training and coaching for a full manifestation of their business vision. Want to learn more about how you can package and price your services for your clients? Head over here: Get Started NOW!
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 Do you have an excellent high-value service to offer but not enough clients? There are many ways you can advertise and put your solution-based service packages in front of those who need it. Here are 8 ideas that don’t cost a penny.
Be Active on Social Media Create business pages on the social media platforms that your potential clients frequent. Use your presence here to share news stories, tips, and information on your services with the aim of demonstrating to potential clients your unique value. Join Online Forums Join online forums where your target market is discussing topics related to your business. Join the conversations and offer help using your expertise with no strings attached. People will come to know you there and then check out your profile to see what services you offer. Write a Blog Create a blog where you write about topics of interest to your target market. This will demonstrate your expertise and give people free content to help them with their problems. If you get into the routine of blogging regularly, you’ll attract new leads through search engine traffic. Get Listed Locally Get your business listed on Google Places and other local listings. It’s just a matter of filling out an online form and confirming. Once you’re set up there, you’ll appear on Google Maps and other services, boosting your visibility. You can also get listed with your local Chamber of Commerce’s business listings. Speak at Offline Events Find local events where you can book speaking engagements. Get in front of local businesses who can use your services, and share your expertise on a topic that will be valuable for them to learn. During the presentation and in the presentation materials, you can pitch your packages to them. Hold Online Webinars An even easier way to get in front of your target market and inform them about your services is to hold webinars. Take some topic you can teach online and offer it for free. Participants will get a taste of the value you offer and some of them will become paying clients. Create an Incentive Program Get more business by getting your current clients to talk about you to their friends. Create a system of rewarding referrals with a free service, deep discount, or some other high-value incentive. There’s no better advertising that word of mouth. Partner with Another Business Reach out to businesses that share your client base and form partnerships with them. Carry out some project together like an event or a course teaching something that utilizes both your expertise. For the best results, partner with an influencer or big name in your niche. Grow Your Sales by Packaging Your Services The key to success is to know your target market inside and out. If you understand the problems they’re facing and where they spend time online, you can present to your solution-based packages to them and grow your service-based business’s sales. About The Author Pat Simes writes blogs, is an entrepreneur, and Founder of Innovative Business Solutions and Innovative Business Coaching. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs through training and coaching for a full manifestation of their business vision.  When you’re putting together services to offer to your clients, the best way to offer the value they’re looking for is to focus on providing not just services, but solutions. If you offer a clear solution, you’ll see better client satisfaction which results in more business for you. What Does It Mean to Offer Solutions? It’s easy to understand what “solutions” means if you put yourself in your client’s shoes. A client comes to you with a problem they’re facing. There’s some difficulty they can’t overcome, and they hire you to help get them past it. They are effectively paying you to make this problem disappear. When you offer solution-based packages, it means that you solve the problem from beginning to end in one place. You work with the client to get their issue resolved to their satisfaction. Identifying Client Pain Points Solutions are based on the client and their needs, so you need to do some research and find out what those are. Get to know your clients or your target client. Find out what problems they’re facing that you can use your skills and expertise to solve. You should base this on data, not just assumptions. Seek feedback through one-on-one interactions with clients. Conduct surveys or focus group sessions where you ask them questions about this area of their business or life, and the challenges they’re facing. You can also obtain data indirectly through social listening, website traffic metrics, and researching the offerings of competitors. How to Package Your Services to Offer a Complete Solution Once you know your client’s pain points and you’ve identified how you can help them, you’re ready to package your services. Each package should address a pain point and offer a clear solution. What’s important here is that each package should completely solve the issue in one place. In order to offer a complete solution, you might add features to services, or follow-up support like coaching or tech help. You may include resources or content that help the client get the most out of your service. Base the content of each on what your client needs and expects. Optimizing Your Services It helps to understand your strengths and areas of expertise. If you clearly understand what you do well, you can play to these strengths and use them to give your services the maximum possible value. This also helps you set your business apart from your competitors. For example, if you excel at coaching, then you might include one-on-one support for clients where you check in with them regularly to see how they’re doing implementing your services. Make It Easy on Your Clients Each service package should focus clearly on one solution and there shouldn’t be too many options. If you offer too many choices, this makes it difficult for your client to choose the one that’s right for them. If you offer just a few options and communicate clearly what problem each solves and how, you make the purchase process easier and this will increase sales. About The Author Pat Simes writes blogs, is an entrepreneur, and Founder of Innovative Business Solutions and Innovative Business Coaching. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs through training and coaching for a full manifestation of their business vision. |
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