When you’re putting together services to offer to your clients, the best way to offer the value they’re looking for is to focus on providing not just services, but solutions. If you offer a clear solution, you’ll see better client satisfaction which results in more business for you.
What Does It Mean to Offer Solutions?
It’s easy to understand what “solutions” means if you put yourself in your client’s shoes.
A client comes to you with a problem they’re facing. There’s some difficulty they can’t overcome, and they hire you to help get them past it. They are effectively paying you to make this problem disappear.
When you offer solution-based packages, it means that you solve the problem from beginning to end in one place. You work with the client to get their issue resolved to their satisfaction.
Identifying Client Pain Points
Solutions are based on the client and their needs, so you need to do some research and find out what those are. Get to know your clients or your target client. Find out what problems they’re facing that you can use your skills and expertise to solve.
You should base this on data, not just assumptions. Seek feedback through one-on-one interactions with clients. Conduct surveys or focus group sessions where you ask them questions about this area of their business or life, and the challenges they’re facing.
You can also obtain data indirectly through social listening, website traffic metrics, and researching the offerings of competitors.
How to Package Your Services to Offer a Complete Solution
Once you know your client’s pain points and you’ve identified how you can help them, you’re ready to package your services. Each package should address a pain point and offer a clear solution. What’s important here is that each package should completely solve the issue in one place.
In order to offer a complete solution, you might add features to services, or follow-up support like coaching or tech help. You may include resources or content that help the client get the most out of your service. Base the content of each on what your client needs and expects.
Optimizing Your Services
It helps to understand your strengths and areas of expertise. If you clearly understand what you do well, you can play to these strengths and use them to give your services the maximum possible value. This also helps you set your business apart from your competitors.
For example, if you excel at coaching, then you might include one-on-one support for clients where you check in with them regularly to see how they’re doing implementing your services.
Make It Easy on Your Clients
Each service package should focus clearly on one solution and there shouldn’t be too many options. If you offer too many choices, this makes it difficult for your client to choose the one that’s right for them. If you offer just a few options and communicate clearly what problem each solves and how, you make the purchase process easier and this will increase sales.
About The Author
Pat Simes writes blogs, is an entrepreneur, and Founder of Innovative Business Solutions and Innovative Business Coaching. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs through training and coaching for a full manifestation of their business vision.