How do you get potential new clients to your website and convert them from visitors to customers? Although you may be active on social media, online forums, and other places online, it’s your website that will have the biggest impact on how you acquire new clients. Here are a few things you can do with your site to help you generate more business.
The written content on your site should be search engine optimized with relevant keywords that will bring traffic to it. This will help with search engines like Google. Use a free keyword tool to find some good keywords and focus especially on long-tail keywords. These are longer phrases and sentences that have less competition.
Add a Blog
Add a blog to your site and post helpful, informational content regularly. This will help with search engines by providing fresh content and more keywords. It will also help to show your expertise in your topic area. You can write on topics that are of interest to your potential clients and show what you know.
Include Social Proof
Social proof refers to content that shows how you’ve helped others solve their problems. It is very powerful in demonstrating the unique value you offer. Testimonials from former clients are easy to use on your website for social proof. Reach out to people you’ve worked with before and ask if they’d give some feedback that you can use for a testimonial.
Use Video Content
A great way to tell site visitors about your business is to create a short video that shows you talking to the viewer. This puts a human face on your business. The video can be short and simple. Just introduce yourself and your business and give the viewer your elevator pitch about what unique value you can offer them.
Check out Other Business’ Sites
Spend some time looking around at the websites of businesses that are similar to yours. See how they represent themselves. Look at their design, their content, and the site navigation. This can give you some ideas on how to improve yours or set it apart.
Offer a Free Information Product
Put a free info product for download on your site, like an eBook that helps your target market solve some problem they’re facing. This is a great way to demonstrate your expertise and start a relationship with the prospect. In exchange for the free download, they submit their name and email address so you can send them content and promotions by email.
Call the Visitor to Action
In addition to explaining the unique value you offer, give the visitor a clear call to action. Tell them exactly what they need to do in order to get the benefits you’re promising them. Experiment with different wording in your call to action and see what performs best with your specific audience.
Monitor Your Analytics
Set aside some regular time to check your analytics to see what’s working and what isn’t. This is how you refine your website strategy and constantly improve to make it more effective. Soon, you’ll have a streamlined site that easily converts visitors into new clients.
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Social media is a great tool for finding new clients. Potential clients are there, looking for the products and services you offer, so it’s the perfect place to connect. But it’s not just a matter of creating a profile and having new clients flock to you. You have to proactively go out there and find them. Here are some strategies to best use social media to generate new clients.
Meet Your New Clients Where They Are
There are many social media platforms out there, and not all of them are appropriate for finding new clients. Create a target profile for your ideal client and find out which platforms they use for finding goods and services. Facebook, Twitter, and Instagram are very popular with a wide range of users. LinkedIn is a professional B2B networking site, so it’s a great place to look for clients. If you’re not sure, sign up for all and drop the ones that don’t bring results.
Communicate Your Natural Strengths at a Glance
On each platform you plan to use, create a profile relevant to the work you do. At a glance, a person who doesn’t know you should be able to easily understand what you do. Emphasize your natural strengths and the unique value you offer. Make it visually appealing so it will grab people’s attention and don’t include anything off brand.
Search with Hashtags
There are people on each site looking for the services you offer. The best way to search for these individuals is to use hashtags. Hashtags are search keywords for social media. Use words and phrases related to your industry and product. Do some research to find hashtags a potential client might use when searching for you. Also, use hashtags when you post content so your posts will appear in searches.
Become a Regular Social Media User
Spend time each day posting, replying, searching, and interacting with the connections you make. Focus on posting content that helps people solve their problems and shows your expertise since this is your selling point. Content should mostly be informational and not promotional. Focus on building relationships. If they like the information you share, they’ll check you out to see if you’re offering what they need.
Point Users to Your Other Content
A great way to strike a balance between informational and promotional is to use social media to point to your other content. For example, when you publish a new piece on your blog, tell your social media followers about it and provide a link. This will drive traffic off social media to your other content and you can gain followers there as well.
Reach Out to Prospects
In addition to posting content and interacting with people naturally on social media, you can reach out to potential clients and give them a pitch telling them what you do. Emphasize the unique benefits you offer. The person might not offer you a job today, but at least you’ll start a relationship with them.
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Online groups and forums are places where people get together and discuss their common interests. They also go there to find the products and services they need to solve the problems they’re facing, so it’s an excellent place to find new clients. Here are some strategies you can use to generate clients from online forums.
Discover Where Your Clients Hang Out
Start by figuring out where your target client spends their time online. What forums do they use? For example, if your target clients are website owners or ecommerce business owners, check out a webmaster forum like Warrior Forum.
If you offer photography services, you can join forums where people would likely be searching for photographers, such as wedding or baby forums. If you sell clothes or accessories, you might join forums related to fashion. Reddit is an excellent resource for forums on every topic imaginable. Once you find them, join forums related to the niche or industry you’re in.
Check Out the Guidelines
Before joining and posting to a forum, check out the guidelines so you make sure you aren’t breaking any rules. Most online forums have rules about promoting businesses there. Others allow you to promote but only in certain sections or at certain times. Many have restrictions on new users and a process for lifting the restrictions. Before you make a profile, it’s good to know whether you’re allowed to put links in your profile or posts.
Tell Everyone What You Do
Create a profile that emphasizes what you do. Everything in your profile should be relevant to your business. What do you want people here to know about you? This is valuable online real estate for communicating your unique value. You might want to look around at other profiles on the site to get ideas.
Focus on Helping Other Members
Once you’re ready to start using the site, join conversations and answer questions with the aim of helping others. Use your expertise to offer value to other members with no expectations in return. Potential clients will see your posts and check out your profile to see what else you have to offer.
Ask Questions and Start Threads
Although the main goal is to show your expertise and value, you can also start your own threads and ask questions. All interaction is good interaction and starting threads makes you even more visible. Your aim should be to become well known to other members as a helpful and positive expert in your field.
Keep things positive. Don’t say anything that could potentially show you in a bad light. Take a moment before posting to re-read and make sure your tone doesn’t sound disagreeable. You don’t want to make enemies here. Stick to relevant topics and avoid anything controversial or potentially upsetting to others.
Some people join forums and spam them, so you need to make sure you don’t appear that way. Don’t post the same comment multiple times. Don’t promote yourself, except in designated areas. If you build good relationships, you will attract business.
Online forums and groups are just one tool to add to your marketing arsenal to help you find clients. Join as many as you have time for, and you’ll quickly discover which are the most lucrative. The key is to find out where your target market hangs out online and put yourself in front of them.
Do you want to learn more about new client acquisition? Check out Innovative Business Solutions Self-Study course, , which teaches you the A to Z of getting new clients and helps you achieve your business goals.
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