 “The quickest way to do many things is to do one thing at a time.” - Christopher Westra You might be thinking that the best way to get things done is to multitask and work on many things at the same time. But by juggling too many tasks, you’re well on your way to feeling overwhelmed and eventually burning out. This doesn’t do your business any good at all. When you focus on working on just one thing at a time, you’re able to think deeper and be more creative, which results in a better finished product. Use Starbucks as an example: they started with just one thing, coffee. They were able to focus on their one thing and they grew an entire empire because of it. If you want an email list full of subscribers, you need to focus on one thing: building your email list. When you invest your energy into your email list, you’re able to convert subscribers into paying customers and build relationships with customers you may not have met any other way. Prioritize, Prioritize, Prioritize Before you spend your time on trendy marketing tactics, make growing your email subscriber list your top priority. Whether you’re launching a new business or looking to grow your current one, a high-quality, relevant email list will help you achieve your goals. This might feel impossible when you have a huge list of high priority tasks in your business, but with email marketing you’ll put automated systems in place to attract potential clients on a consistent basis. Get the Results You Desire You can’t expect your business to grow if you aren’t taking advantage of email marketing. Think strategically about where you want your business to go and plan for that. Start by identifying who your ideal customer is. Create an enticing free offer, and use that free offer to get people to join your email list. Seize the opportunity to market directly to your potential customers by creating and growing your email list. This is one surefire way to grow your business. The Advantage of Doing One Thing When you focus solely on growing your email list, you are putting processes in place that will bring in huge results for your business over time. Email marketing has been proven to work time and time again, so invest the time needed to build a solid list. It doesn’t take a lot of time to create your first series of emails. The beauty of email marketing is that it takes the same amount of time to create and send one email as it does to send 500 emails. By automating the process, you will save time, reach a larger audience, and build relationships with your subscribers. How Are You Going to Make Growing Your Email List a Priority? Avoid getting caught up in trying to do too many things at once and focus solely on building your email list for now. Email marketing is a great way for you to stand out to your audience when you’re starting a business or trying to grow an existing one. Your subscribers are eager to receive your emails, and over time they will begin to see you as an expert in your field. Put time and energy into growing your list, and it will reap endless benefits for your business. Want to learn more about how you can Build An Effective Email List? *Head over Here *Use coupon code: member20 to get $20 off your membership 
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 Can you really grow your business and your email list without knowing who your ideal customer is? You can in theory, but if you try to attract everyone, you might end up attracting no one. Instead of going out searching for customers, you should be drawing them to you. In order to be effective with email marketing, you need to identify the people you can help best with your product or service. You’ll do this by creating an ideal customer avatar. Attracting Your Target Audience Imagine a world in which your customer comes to you, looking for the exact products or services you provide. This world can be your reality if you take the time to identify your ideal customer. Once you know exactly who they are, you can market to them in a way that entices them to you. Do these three things to attract your target audience:
The best part? By doing this, you’ll also identify people who you want to work with. Why You Need an Ideal Customer The topic of finding your ideal customer comes up over and over again and that’s because most people skip this step. Of course, your ideal client may not be completely clear in the beginning and becomes more refined over time. But you will have some idea of who you want to serve. However, don’t make the mistake of assuming everyone is part of your target audience. There’s no point in building a large email list if you aren’t being specific with who you target. Let’s say you own a high-end clothing line for women - you’d be wasting your marketing efforts if you marketed towards young men. And if you narrowed down your niche, you’d be marketing to women with a specific income. Connecting with your audience is easier when you understand them well enough to relate to their problems and even provide solutions that make their lives easier. Knowing What You Want Matters Don’t forget that this is your ideal customer. That means that you need to consider what type of customer you want to work with. To narrow down your niche, ask yourself these questions:
Your answers will give you an initial perception of who your ideal customer is, but you’ll also need demographics and psychographics to know more about your target audience. Make the time for it Unfortunately, some people put in the effort to identify their ideal customer and fail to do anything with the information. If your goal is to grow your business and your email list, keep your target audience at the front of your mind. Your ideal customer should influence almost every business decision you make. The moral of the story is to find out as much as you possibly can about your ideal customer. By creating a specific avatar, it doesn’t mean you’ll miss out on customers who don’t fit that mold. The opposite is often true and you’ll attract more people because you’re more specialized. The more details you know about your audience, the more your business will grow. Want to learn more about how you can “Build An Effective Email List”? *Head over HERE *Use coupon code: member20 to get $20 off your membership   Are you feeling overwhelmed or frustrated with the thought of growing your email list? Does it seem like an impossible task? Building your email list takes time, patience, and focus on your strategy. The good news? You can avoid feeling frustrated by taking the time to get organized. “For every minute spent organizing, an hour is earned.” - Benjamin Franklin Staying organized can be tough when you have so many tasks to complete every day - building your list is only one of them. But fear not! By following a well thought-out strategy and utilizing technology, you can get yourself organized painlessly. With great organization, you’ll have a better-performing email list and happy customers. Step 1: Block Out Time to Strategize To grow your email list, you need to stand out to your audience and effectively target them. You can do this by creating a strategy that lays out “who, where, what, and why” of your email marketing. When you take the time to strategize, you are more likely to see positive results, with increased sales and improved relationships with your ideal customers. When you’re strategic with your email marketing, people are less likely to unsubscribe because you’re delivering the thoughtful content they expected when they signed up for your list. To create time to strategize, block out time on your calendar based on when you’re feeling most creative. If you’re an early bird, your mind might feel clearest in the morning. Or maybe you need some time to warm up and you do your best thinking in the afternoon. Or maybe you’re a night owl who is sharpest during the evening hours. Block out time accordingly and make it a priority – think of this time as a meeting with yourself, and don’t skip out. Step 2: Get Your Technology Up and Running It can be overwhelming trying to decide what email marketing platform to use. It’s hard to pick one when they all offer similar features but are also different in their own ways. Don’t spend too much time worrying about which platform to choose, just pick one to start. The best way to get started with technology is to dive right in. Go ahead and explore what your platform has to offer. Try to add yourself to a list you’ve created, play around with an email template, or even make an opt-in form. If you get stuck, most email marketing platforms have tech support and even live chat to help you. You can also spend time watching video tutorials to get comfortable with the technology. Some other tips for getting organized:
Dedicating time to getting organized from the get-go will save you so much time in the long run. When you organize your email marketing efforts, you will grow your list of email subscribers and grow your business. Want to learn more about how you can Build An Effective Email List? *Head over HERE *Use coupon code: member20 to get $20 off your membership   Everyone has heard the saying “quality over quantity” - when it comes to your email list, that saying definitely rings true. Getting the most out of email marketing isn’t about having millions of subscribers, it’s about converting your subscribers into paying customers. When people join your email list, they’re essentially telling you, “I want to know more.” While they may not be ready to buy at that exact moment, they are giving you an opportunity to convince them to stick around. This means you absolutely must take time to nurture your email list and make certain that your target audience stays engaged, and that they don’t forget you! Getting placed on the backburner is all too easy these days with so many emails flying around. To nurture your list, focus on sharing your expertise and giving to your audience - this is not the time for a hard sell. Track the success of your email marketing and be ready to make changes if something isn’t working. Building Relationships with Your Subscribers Nurturing your email list is how you’ll get prospective subscribers to convert to paying customers, and eventually to brand advocates. The main objective of your email list is to build and nurture relationships with people you may be able to help further down the line. It’s not a numbers game, and it’s not about making immediate sales. Email marketing is about making genuine connections and solving a problem with your product or service. Why People Join Your List In order to nurture your list, you first have to understand what made people sign up for your list in the first place. Most people will be attracted to your list by your lead magnet. People join and stay on your list because they want:
Strategies for Nurturing Your List When you are intentional with your strategy, you are more likely to see positive results, with increased sales and improved relationships with your ideal customers. People are also less likely to unsubscribe because you are delivering the thoughtful content they expected when they signed up for your list. Here are some ideas for content that you can use to cultivate relationships:
All content you develop must be something your audience wants. By taking the time to plan and send regular content, you:
Keep the momentum going Nurturing your email list takes time. The more genuine you are, the better chance you have to create an authentic connection with your target audience. The more you focus on nurturing your list, the more loyal your audience will become. Keep thinking of ways to nurture your target audience and move your business forward. Work to build the ‘know, like, trust’ factor with your subscribers with each email you send. Want to learn more about how you can “Build An Effective Email List”? *Head over HERE *Use coupon code: member20 to get $20 off your membership   Even if you run a brick-and-mortar offline business, an email list can help you grow your customer base and build deeper relationships with them. Through the content you share with them there, they’ll become buyers and brand advocates.
Here’s how it works. Get People to Sign up for Your List The first step is to get people to sign up for your list. You can advertise your list in your offline marketing materials, but the best way is to do it online. Offer a lead magnet that people can download for free in exchange for their name and email address. Customers download the free gift and enjoy the unique value it offers, and then start receiving email messages from you. The key here is to ask for as little as possible. Name and email address is enough. If you make it difficult, people won’t sign up. The other key is that the lead magnet has to be valuable. It could be an eBook, a free report, a video, or any other type of content that helps people solve their problems. Engage Subscribers with Valuable Content Don’t start promoting to new subscribers right away. You’ve started a relationship with them by offering helpful free content, so keep the content coming, at least at first. Give subscribers helpful tips and information that they can only receive through your list. For example, if you’re a plumber or hardware store, offer ideas on DIY home improvement. A law firm can offer tips on legal matters. A car repair shop can teach its customers more about their cars. Share your knowledge with your email subscribers and this will start to build a relationship with them. Offering free content through your email list will also help you gather feedback from your market. You’ll see which sub-topic areas they like and how they react. For example, you might have a link in an email leading people to a free resource on your website. Your email autoresponder program will give you data on what people click and don’t click. Make Exclusive Offers to Your Engaged Subscribers Gradually start making offers and promoting products and services, such as online deals or coupons for your offline store. Create a balanced mix between informational content and offers. Just like with your content, exclusivity is enticing. Emphasize that these deals are only available to your email subscribers. You’ll earn directly from the offers you make to your list, but you’ll also gain valuable strategic information. You’ll likely find that some subscribers take advantage of offers while others don’t. Some will just enjoy the free content. The ones that buy are your qualified leads. You can lead them to make bigger and bigger purchases. It takes a great deal of effort to successfully build and run a list. You need to provide constant high-value content. You also have to first gain a keen understanding into your target market and what issues they face. But this highly personal method for building relationships, earning directly, and getting to know your audience is invaluable. About The Author Pat Simes is a Business Strategist, blogger and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality. Follow Us on Facebook For More Business Tips.  Building an email list takes time and effort. Some say it’s the hardest work an online business does. But the benefits are well worth it. It’s an excellent way to gather and qualify leads and build relationships with your audience.
While it takes a bit of work, here are some ways to speed it up and grow your list faster. Make Your Sign-up Forms Stand Out Create sign-up forms that grab people’s attention and place your forms in a prominent spot on your site. Design the form so it’s different from the rest of the page and surround it with benefit-laden calls-to-action telling people what they can expect from signing up. Placement is also important for getting people’s attention. Put your sign-up form multiple places on your website. Put it in a sidebar but also at the bottom, and add an exit pop-up to catch people before they leave. Name and Email Address Only Your form should have just two fields to fill in – name and email address. Don’t ask for anything more than that. This personal information is already a big ask and if you make it harder or more complicated to sign up, people won’t do it. Advertise Your Email List Everywhere In addition to your site, tell people about your email list everywhere you talk to your audience. Advertise it on social media (including your profile), email signature, marketing materials, and anywhere else people might potentially see it. Emphasize the Benefits of Your List What unique value does your list offer? Identify this and explain it everywhere you talk about your list. Understand your target buyer well and offer them something irresistible. Frame it in terms of how your email content will improve their life. Use a Lead Magnet You can entice more people to sign up by using a lead magnet. This is a free piece of content that people can get in exchange for their name and email address. The lead magnet also gives people a taste of the value they can expect from your list. Offer a Content Upgrade Another way to offer a taste of your list’s value is to offer a content upgrade. Give people a blog post, podcast, or other free content that shows what they’ll be receiving from your list. Then, tell them if they want more help with issues they’re facing, they can sign up here. Tell People Offline Don’t forget to tell people you meet offline about your list as well. If you have an offline store, advertise and tell customers personally. Include it on offline marketing materials as well as online. Monitor Your Marketing Results Keep track of where the bulk of your new subscribers are coming from. For example, if you find that your Facebook page is driving more traffic, focus your efforts there. You may also try other social media sites to see if you get similar results. Alternatively, if you find that some marketing channel isn’t sending new subscribers, drop it and try another. This is how you discover what works best for your market. About The Author Pat Simes is a Business Strategist, blogger and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality. Follow Us on Facebook For More Business Tips.  Growing your email list is essential to building relationships with your target audience. The more subscribers you get on your list, the more opportunities you have to make impactful connections. The standard way to build an email list is to offer a lead magnet, but an even more effective method that builds lists faster is the content upgrade.
How is a Content Upgrade Different from a Lead Magnet? The standard lead magnet is an eBook, email course, webinar, or free membership. It’s a one-time offer that entices people to sign up to your list. The idea is to blast your lead magnet out into the world everywhere you interact with your target market. A content upgrade is one type of lead magnet, but it differs in some important ways. It’s a piece of bonus content that adds to your free content. For example, you might have a blog post that shares valuable information. If the reader wants a deeper dive, they can sign up for your list and receive this additional content. Why Should You Use a Content Upgrade? A content upgrade requires you to create more content that’s specific and highly focused. But it’s well worth the effort because a content upgrade tends to grow lists faster than a regular lead magnet. The key to its effectiveness is its specificity. The reader is already there, consuming content in a topic area they’re interested in. You already have their attention and you’re already meeting a specific need. It’s only natural that they’d happily give their name and email address to learn more. How to Create High-Value Content Upgrades Take a piece of content and ask yourself, “Is there more I could add to this?” It may be additional information, or something that helps the reader put what they’ve learned into action, like a cheat sheet, template, or resource guide. It might be the same content in another form, like a transcript of an audio or video interview. You can also create content with upgrades in mind. The first half of the content is available for free to capture attention, and then the second half of the content is available for download in exchange for signing up for your list. One effective technique is to lead from the free content to your first email messages to your list. These first few messages could be a further extension of the free content. The key is to create a system for easy content upgrade creation. For example, get into a flow of creating long-form content that you then break up into pieces, or create scripts for your audios or videos that you can offer for download. Focus on Your Target Market Start with your target market. If you know them well, you’ll understand what kind of information they’re looking for and you can create content that addresses their issues and needs. About The Author Pat Simes is a Business Strategist, blogger and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality. Follow Us on Facebook For More Business Tips.  How do you get people to sign up for your email list? By offering a great lead magnet in exchange for their name and email address. Here are the most popular types of lead magnets that convert.
eBooks eBooks have remained popular for a long time because they’re easy to produce and publish. An eBook is a PDF file with a cover and table of contents. It can be as short or as long as you’d like it to be, from a short report to a full A-to-Z guide. You can create free content related to the eBook and then offer it for free as a download. Content Upgrade A content upgrade is an extension of the free content you offer. For example, if you have an article with 5 tips, give the reader 10 more in exchange for their name and email address. Another option is to offer add-ons such as templates, worksheets, or cheat sheets that help people implement what they learned in your free content. Webinars Hold a webinar based on a topic that’s interesting to your target market. Teach them how to solve a problem or overcome a challenge they’re facing using your expertise. Make it interactive so they get the most out of it. The webinar is free to attend in exchange for signing up for your list. Video Training Course Another idea for offering something educational is a free video training course. Take some long-term task that you can cut into bite-sized pieces and produce a video for each piece. You can send the videos as installments or give the subscriber access to the whole course at once when they sign up. Free Newsletter Frame your email list as a free newsletter. Create a schedule for sending out your newsletter and pack it full of helpful tips, articles, interviews, and exclusive deals. Make sure you explain clearly to your potential subscribers exactly what they can expect from your publication. Offer a sample so they can see what they’ll get. Free Trial If you have a membership site, software program, app, or other subscription-based service, offer a free trial in exchange for the person’s contact information. This serves a double purpose by getting them on your list and also offering a sample of your product. Toolkits A toolkit takes a variety of media and puts it all together in one place, usually a zip file. It might include a workbook, checklists, a calculator, and video tutorials to show the subscriber how to use the tools, all related to a certain task or topic. Anything is fine as a lead magnet as long as it offers unique value to your audience. It should be something enticing enough for them to offer their name and address, and high quality enough to start off your relationship on the right foot. About The Author Pat Simes is a Business Strategist, blogger and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality. Follow Us on Facebook For More Business Tips. |
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