 Changing your mindset can radically transform your life and business. Your frame of mind has a direct impact on everything you do. Adopting ways of thinking that are positive, creative, and growth-minded can help you achieve whatever you want. There are mindsets for that can turn your life around: Growth Mindset. Anyone can grow, change, and learn new skills. Abundance Mindset. There’s more than enough wealth and resources to go around. Creative Mindset. Express yourself, use your imagination, and generate new ideas in every aspect of your life. Problem-Solving Mindset. Any problem can be solved with the right process in place. Entrepreneurial Mindset. Opportunities are everywhere if you know how to recognize them. Here are 5 ways your life will improve if you adopt these mindsets: See Change as an Opportunity Change is unavoidable. You can respond to change in one of two ways. It’s either a threat to the status quo that carries risks, or it’s an exciting challenge where you can learn new things and find new opportunities. Adopting these mindsets will help you develop a healthy attitude towards change so it doesn’t derail you. Nurture Your Creativity Creativity is essential for all areas of your business. It allows you to express yourself in new and original ways and generate innovative ideas. People mistakenly believe that it’s the exclusive domain of artists, but anyone can learn to unlock their creativity and use it in all aspects of their life. This skill is useful for solving problems, identifying new opportunities, brainstorming, setting goals, and handling the everyday operations of your business. Reduce Stress These mindsets teach you to have a positive attitude, increased self-awareness, and a healthy approach to problems and challenges. A side effect of all this is that you’ll find yourself with less stress. What stresses you most now? Does a sense of scarcity make you feel panicked about the future? The abundance mindset teaches you recognize that there’s enough to go around. Are you frustrated that you can’t break out of your rut? The growth mindset will help you try new things. Even small adaptations in your way of thinking can have a big impact on your stress level. Build Relationships Mastering these mindsets will make you calmer, more generous, and more valuable to know. You’ll inspire others through your positive attitude and growth. You’ll build valuable relationships and create a support network of like-minded people who are also inspiring, creative, and growth-focused. Push Your Limits These mindsets will help you think bigger, plan better, and grow. You’ll become a lifelong student, embrace abundance, harness creativity, develop a process to solve problems, and seek out opportunities. How to Adopt the 5 Mindsets Are you ready to start adopting these 5 key mindsets? It involves learning skills and practices that absolutely anyone can master. No one is born a growth-minded entrepreneur. Start learning today and seeing results. Want to learn more about transforming your mindset and changing your life? Head over to the course, “MINDSET ALIGNMENT FOR ACCELERATION IN YOUR ASSIGNMENT” Mindset Matters Register For The Course Pat Simes is a Business Strategist, blogger, course creator and Founder of Innovative Business Coaching and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality.
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 The ultimate expert on your promotions isn’t you or a marketing guru. It’s your customers. They’re the only people who truly understand whether your promos are meeting their needs. All you have to do is listen to them and create promotions and sales events based on their feedback. Here are 5 things they’d be telling you about your promotions if they could. “Make It Valuable” The real purpose of a promo isn’t to offer a steep discount or cheap goods. It should offer value. A “great deal” is a product or service that solves a specific problem and provides tangible benefits. Create your promotions from the customer’s point of view. Don’t just make it cheap, think about how you can make it valuable. “Don’t Bother Me Too Much” Your customers will love you if you offer high-value deals throughout the year, but they don’t want you to bother them too much. If you pop up every week with another sale, they’ll start tuning you out. You should plan some valuable promotions during sales slumps, when you need a boost in income and they need motivation to buy. In between promos, offer helpful content that provides information that solves problems for your audience. If you do this well, they’ll pay attention whenever you pitch a promo. “Don’t Offer a Discount Right After I Paid Full Price!” The last thing a customer wants to see is a great promotion for a product they just paid full price for. If your timing works out like this, your efforts can backfire and you may even lose customers. There are a number of ways you can prevent this from happening. Don’t offer sales immediately following peak buying season – give it some time. Or, create a clearance sale for items that very few people have purchased. “Listen to What I Told You Last Promotion” When you start planning your promotions, go over past sales and look at successes and failures. The key is to duplicate successes and learn from the failures so you don’t repeat them. Your past sales history is feedback from your customers. They tell you what they think about your promos by buying or not buying. “Make It Relevant – And Personalized!” How well do you know your customers? Start with their preferences and tastes when you start crafting your offers. Try to understand what they want from you. Connect your promos to events in their lives and offer products they can use. The more relevant and personal you can make your promos, the more successful they’ll be. Building Your Successful Promotional Calendar When planning your promotional calendar, use feedback from your customers so you can create offers that are perfect for them. Want to learn more? There's still time to join Check out “Plan Your Promotions” Master Class You learn you how to set up a promotional calendar that that will help you achieve your business goals. Don’t Miss The Opportunity! Pat Simes is a Business Strategist, blogger and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality.
 Well-timed promotions can help you sell more, hit your targets, and achieve your business goals. But it takes some planning and preparation to get the timing just right, while offering your customers maximum value. Before you can start planning your promotions, you need to ask yourself these 5 essential questions. Who Am I Targeting? First, it’s essential to know your audience. You need to know what issues and problems they face so that your offer provides a solution. You’ll also need to know their tastes, behaviors, and what motivates them when choosing the timing of your promos, the promo types, and the messages and communications that will accompany the promos. Do some research and gather feedback from the market. Follow your target audience on social media and interact with them. Conduct surveys or polls and ask direct questions. What Is My Business Objective? What do you want your promotions to achieve? The answer is critical. It will inform future decisions and will also help you determine if your promotions were a success. Your goal might be to grow your audience, increase sales, attract new customers, strengthen the relationship with existing customers, or bring back customers who haven’t purchased from you in a while. What Is Happening In The Industry? You can’t completely grasp the market landscape if you don’t know what is happening in your industry. What kind of promotions are already being launched and what is the response? Knowing this will provide insight into your target audience’s likes and dislikes. You may also have an opportunity to fill an untapped need. How Much Can I Afford to Discount? Before you get started creating promotions, you should have a realistic idea of what you can offer without breaking the bank. Set a price or discount that can withstand a high volume of orders. The same advice applies to service providers: Make sure you have enough time to deliver your service in the event that there’s a flood of orders. Digital products or free access to paid services are great promo ideas that won’t cost you a thing. Is It Appropriate for My Brand? Every promotion reflects on your brand, so make sure each one creates a positive impression. The promotion should be relevant to your products and services and complement your brand image. Too many promos can devalue your brand, so proceed with caution. Don’t create an association between your brand and cheap goods (unless you’re a value/budget brand). Creating Your Promotional Calendar Once you’ve answered these 5 questions, you’re ready to start planning your promotional calendar. The first step is to look at your sales data and find slumps throughout the year where you could benefit from a boost in income. Want to plan create your annual promotional calendar? Plan Your Promotions Master Class will take you step by step to plan, schedule and implement your promotions for a full year. Learn more HERE Pat Simes is a Business Strategist, blogger and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality.
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