If you’re a service provider, how you put together your services can have a direct impact on your bottom line. If you offer clear solutions to your clients, you’ll see more sales and also give your service-based business the opportunity to grow.
Why Packaging Your Services Matters
How can the way you package your services lead to higher profits? When you offer solutions like this to clients, you provide them with more value. You also make it easier for them to buy. They come to you looking for solutions to their problems. By streamlining your offerings, you can provide the solution they’re looking for in one place and help them choose the right one.
There are several ways you can package services to offer higher value to your clients.
Put Multiple Services Together
Rather than offering just one service, you might offer a group of services that clients often purchase together. For example, if you have a cleaning company, you might offer a weekly cleaning package that includes vacuuming, mopping, dusting, laundry, dishes, and trash service. Rather than offering each item on its own, you put them all together to better address clients’ needs.
A service package might include resources to help the client implement the service. For example, if you provide social media content for businesses, you might also give them an interactive calendar that they can use for scheduling, posting, and other social media activity.
Help with Tech Support
If you’re offering online services, you may include tech support. Your clients might need help installing and running the program. If there are problems, they’ll need you to troubleshoot. Tech services can also give clients instructions and other help so they can make the fullest use of the product and enjoy all of its benefits.
You can add educational opportunities to your services like group or one-on-one coaching. Some businesses create an online community for their clients to use to get help from each other and you. At the very least, you might offer a few follow-up sessions where you help with any problems they’re facing post-implementation.
If you give your clients too many options, it can be overwhelming and actually make it harder for them to buy. A better strategy is to offer a few simple options, each with a clear outcome, then offer customization options that your clients can choose if they want something more.
For example, you might have a coaching package to help businesses with online marketing that includes eight weekly sessions. In addition, you can offer custom options like email check-ins or templates for specific tasks.
Meeting the Needs of Your Target Client
There’s an art to packaging your services the right way for any business. The goal is to meet the needs of your client in one place, so they don’t need to go anywhere else. This requires you to understand your target market well, especially the problems and challenges they’re facing. If you can offer packages that are comprehensive solutions, your offerings will sell, and your business will grow.
About The Author
Pat Simes writes blogs, is an entrepreneur, and Founder of Innovative Business Solutions and Innovative Business Coaching. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs through training and coaching for a full manifestation of their business vision.
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