Just because low-content products are quick and easy to produce, they shouldn’t look that way. Your low-content products need to convey a professional and polished image. Because low-content products don’t have a high word count, some customers may already be skeptical about their value. A hastily assembled product that looks like an amateur created it won’t help matters.
If your low-content products convey high value, customers are more likely to purchase it. Don’t overlook design. Customers will often see a preview image of your product, either on your website, email, social media page, or even on an online marketplace. People make snap judgments, and if your branding and design isn’t up to par, people won’t click and buy.
The following 5 tips will help you quickly and affordably create a low-content product that not only delivers value, but looks good.
Follow Basic Design Principles
You don’t have to be a professional designer to create a low-content product, but you do need to keep in mind some basic design principles. If you don’t, it will immediately signal to people that this is not a professional product and they’ll be less likely to purchase it.
Incorporate white space. The most common mistake non-designers make is cramming too much information, or too many graphics, into one space. Let your layout breathe. Whether it’s a checklist, to-do list, infographic, or mind map, make sure you create distance between the various elements of your low-content product.
Limit yourself to 2-3 fonts. Most people use one font for the body copy, 1 font for headers, and then the third font is usually in their logo or personal branding. Use fonts that convey professionalism and style. For example, stay away from Comic or Times New Roman.
Add graphics that align with the topic, your audience, and your brand. In most cases, keep it simple, understated, and professional.
Incorporate Your Branding
Don’t forget to incorporate your branding so people remember who created this helpful low-cost product. Add your logo and tagline, either somewhere at the top of the document, or on a cover page or title page if you have one. Add your contact information at the bottom of the document or on the back page. Include your email address, website, and social media handles.
Customize an Existing Template
If you need a little help, visit free, online design tools like Canva or Snappa. They have a selection of professionally designed, free templates that you can customize to suit your needs. Modify the color palette, font, or images to suit your purposes and your brand.
Keep It Simple
Don’t try to fit too much into one product or try to get too fancy with your design. People want a clean, easy to follow document that looks professional and polished. They don’t need anything elaborate.
Another option is to outsource some, or all, of your low-content products. This will ensure that they look professional, and that the layout and design match the quality of your content.
You can find affordable designers on freelancer sites like Fiverr, Upwork, or DesignCrowd.
Low-content products are a powerful way to generate income and leads. But just because they are low-content, doesn’t mean they should be low-value. Always prioritize professional, clean design.
Pat Simes is a Business Strategist, blogger and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality.