Promotions help you sell more, grow your customer base, and strengthen relationships with existing customers. Use promotions effectively by planning them a year in advance, connecting them to holidays and seasons that are relevant to your audience.
But how do you get the word out? A promotion won’t succeed if people don’t know about it.
Here are the top 5 ways to get your promotions noticed.
Social media sites like Facebook and Twitter are great for getting the word out about promotions. Alert your followers and give your promotion a hashtag so people can find it. In the days leading up to the event, create a pinned post so it’s the first thing people see when they check out your profile.
In addition to promotional content, share helpful information related to the products or services you’re selling.
If you don’t already have an email list, build one and use it for your promotions. Email is an even better way to reach people than social media because it’s personal. Your messages go straight to the customer’s inbox.
If your goal is to boost retention and build relationships with existing customers, offer exclusive deals to email subscribers only. They’ll be more likely to buy because it’s especially for them.
Promote with Video
Video content is a powerful way to communicate with followers and potential customers. Videos perform better on social media than other types of content. You can create videos promoting your sale, as well as short videos that provide tips or advice, with mention of your promotion in the description or within the video.
Team up with a Partner
Team up with another business that shares your target audience and collaborate on promotions. This will give you direct access to their audience, significantly expanding your reach. It also lets you leverage each other’s skills and expertise. This is a great opportunity to build your relationship with new people in your network.
Paid advertising is an effective way to get your message in front of new people. The only downside is that it costs you money. But it can be a profitable investment if you want to aggressively build your audience. You have a variety of paid advertising options, including ads on social media or search engines.
Get Started Planning Your Promos
Now that you know how to get the word out, it’s time to start developing your annual promo calendar. Pick times of the year where you need to boost sales and decide which holidays are relevant to your audience – and then get planning!
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Pat Simes is a Business Strategist, blogger and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality.