The Power of Differentiation: Tips for Creating a Stand-Out Coaching UVP

If you are or if you want to be a business coach, you need to set yourself apart to attract clients to your coaching business. To do this effectively, you can start by identifying your niche in the market and writing a compelling unique value proposition, or UVP.
What Is a UVP and Why Does It Matter?
A unique value proposition is a statement that describes the special advantages you provide to the people you want to help. It explains what makes your coaching services stand out and who they’re a great fit for.  
Defining your UVP also helps you better understand your strengths, position in the market, and selling points.
Know Your Target Audience
A good UVP is tailored to your clients’ needs and pain points. Therefore, it needs to speak to the issues they face. Defining your target audience is the first step in this process.
If you haven’t already done so, create a target client profile that includes demographics, psychographics, buying behavior, and challenges or pain points.
The best way to learn about your target client is through market research. This typically involves online surveys and focus groups, but you can do it easily through social media. Join groups related to coaching on platforms like Facebook and LinkedIn to learn about other users.
Define Your Strengths
Your UVP should share with people what you do better than the competition, so you need an accurate understanding of your strengths. Here are some questions to ask yourself:
What skills or knowledge do I have that are uncommon among other coaches?
What feedback have I received from clients about my coaching style, approach, or results?
What areas of coaching do I feel most confident and competent in?
What aspects of my coaching do I enjoy the most and find fulfilling?
What do I do differently than other coaches in my field?
What challenges or problems am I particularly skilled at helping clients overcome?
What are some of the most significant results or accomplishments that my clients have achieved?
What values or principles do I bring to my coaching that set me apart from others in my field?
Create Your UVP
The simplest way to define your UVP is to write a concise sentence that explains what you do, identifies your audience, and explains why you do it.
A good template to use is:
“I _____ for ____ so they can ____.”
For example:
"I provide customized nutrition coaching for busy solo entrepreneurs so that they can optimize their health and performance."
"I offer stress management coaching for working parents so they can improve their work-life balance and enjoy more quality time with their families."
"I specialize in career transition coaching for recent college graduates so they can land their dream job and kickstart their professional journey."
Communicating Your Value to the Market
Now that you have your UVP, you can use it on your website, social media profiles, marketing materials, or wherever you communicate with your target market. It will help you and potential clients figure out whether your services are the right match.
 

 
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​Pat Simes is a Business Strategist, blogger, course creator and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality.