Everywhere you look online now, you see online courses that offer anyone who has a little time and money the chance to gain new skills. With no commute to a physical classroom, these educational opportunities allow anyone no matter how busy they are, or where they're located to learn. Here are five reasons why you should be creating online courses.
People Need Help and You Can Provide It
People get on the internet to find information they need. If you can address a need of your target market and teach them how to fulfill or solve it, you can help people. This benefits them but it also benefits you by building relationships. After people take your course, they'll continue to follow you and they may take future courses.
You Can Become an Expert
Creating online courses helps you to become an established expert in your field. Right now, you may not feel like much of an expert. What on earth can you possibly teach people? But if you think about it, there is a great deal of knowledge you've gained through running your business. This is knowledge you can easily teach others (and you can research to fill in any gaps). You'll become the go-to for information for your audience, and their go-to when they need your products or services.
Catch up (or Surpass) Industry Standards
There is a good chance that many others in your industry are not running online courses for their customers. If they aren't, this puts you in a unique position. Within your industry, you're more than just another business but also a valuable learning resource. This gives you a tremendous advantage.
If others in your industry are already offering online courses, it's a good idea to begin offering them as well. Find a unique angle or a unique approach to what you're teaching.
Profits Now and in the Future
You can sell your online courses and profit from them. There are free courses available online, as well as a great deal of free information, but if you can provide real value, offer something unique, and market your courses well, you can charge a good price for them and you'll see enrollment.
Even better, you can use your online courses as a way to build future profits as your courses build a relationship with your audience. Even if you offer a free course, you'll establish yourself as an expert and trusted source of information. There are many ways to profit from online courses, including running a short free course that leads to a longer premium course. You can also build a passive income by creating courses that students can take at any time and that are run mostly through automation
It's much easier than you probably imagine to create and run online courses. It just takes a bit of organizing and preparing. You can research to gather whatever information you need to fill in knowledge gaps. Your online course will exist and be managed on a platform specially designed for courses. And once you run one course, it gets much easier to do the next.
Online courses offer a great way to reach your audience and if you're not doing it now, you're probably missing out on a great opportunity.
About The Author
Pat Simes is a Business Strategist, blogger and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality.
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