Your ideal customer profile is the foundation of your business. It’s based on objective data gleaned through feedback from your market, not your own assumptions. You need spend time gathering this information on who benefits most from your products and services in order to create the perfect profile.
Your Current Customer Base
Where do you get this data? Start by looking at your current customer base. Focus on the people who buy from you and interact with you the most. These are your biggest brand advocates and they’re the closest to your ideal customer.
A good place to find out about your biggest brand advocates is your social media following. Identify the people who engage most with you and check out their profiles to gather demographic information. Read their content and comments to find out what’s on their mind.
Online Forums and Groups
Join online forums and groups on topics related to your products and services. On these sites, you can get to know people who can benefit from your offerings and listen to and participate in conversations where people are asking questions, giving their opinions, and seeking help.
You can learn a great deal about your ideal customer by performing keyword searches on terms related to your business. Look for user-generated content such as reviews or blog comments.
Even better, search for hashtags on social media. Hashtags are used as topic markers and make these terms searchable. Once you start looking around, you’ll find hashtags related to your business that are trending right now.
Another place to look for information on your target audience is your in similar businesses. See who follows them and buys from them. Read reviews of their products. You’ll not only learn about your market and their tastes, but also find out where they’re dissatisfied with your other similar businesses and the ways you’re different.
Analytics and Tracking
You can get indirect feedback by looking at your website analytics. Find out which pages receive the most traffic and where visitors are spending the most time. This will reveal what content is interesting to them. You can also use this data for planning future content to share with your audience.
Your Product or Service
In addition to feedback from your market, look closely at what you offer, what problems it solves, and how it’s unique. With a clear understanding of your target market’s tastes and concerns, along with the offerings of your competitors, you should be able to more easily see how your products uniquely meet your customers’ needs.
Meet Your Customers’ Needs
The key to success is to meet the needs of your target audience. Start with a firm grasp of who your audience is and the issues they face, and then you can figure out how to position your products and services to show how you meet those needs.
Do you want to learn more about your target audience?
Check out this course in Innovate Academy Memberships:
CREATE YOUR IDEAL CUSTOMER PROFILE, which teaches you the A to Z of creating an effective ideal customer profile and helps you achieve your business goals.
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