Your social media strategy is a summary of everything you’ll do on social media sites like Facebook and Twitter in order to achieve your business goals.
Without a strategy in place, you’ll spend time every day on social media but see little concrete results in what you do. The plan needs to be in place so that everything you do makes an impact.
So, how do you create a blueprint for social media success? Here are the steps you need to take.
Start with Your Business Goals
The whole point of creating this blueprint is to align with your overall business goals so that your social media activity helps you achieve them. For example, if your overall goal is to bring leads to their first purchase, you might want to spend your time on social media solving problems and getting to know people on a one-on-one basis. They come to see you as an expert in your niche area and then they’ll go to your ecommerce store when they want to buy.
Start by clarifying your goals and then identify exactly how your social media activity is going to help.
Decide on the Tactics You’ll Use
You create a social media strategy by starting with the end (your goals) and working your way backward. Once you’ve identified your goals, it’s time to choose tactics you’ll use for your daily social media activity. You can think of tactics as your daily to-do list.
Tactics include things like joining or starting a group, conducting polls, creating challenges, making videos, and so on.
Monitor with Metrics
Your blueprint will include metrics you’ll use to track your performance. For example, they might show how many new followers you have, how much engagement, or how many conversations from social media. You have a wealth of choices in what to track, so consider your goal and which metrics specifically will show whether you’re getting there or not. You’ll then use this data to make improvements in your strategy.
Assign Roles and Responsibilities
When implementing your social media strategy, you can’t do everything yourself. You’ll need to assign roles and responsibilities. Decide who will do what and give them the tools and training they need to do it. This should be outlined in your social media strategy.
Here is also where you might consider automation and outsourcing. There is a great deal of help available in software tools and virtual help. Just make sure you are doing all the tasks that need the personal touch yourself.
Ready to Get Started on Your Strategy?
It takes a bit of time and planning to put together your social media strategy, but this is time well spent. Once you have it in place, you’ll be ready every day with a list of focused tasks on social media that will get you results.
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Pat Simes is a Business Strategist, blogger and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality.