The primary purpose of your content is to engage your audience. In order to do this, you have to offer what they want to read, not simply what you’d like to write about. So, how do you continually offer information that your audience will read and love?
There’s an easy trick and if you keep this in mind, you’ll never run out of great ideas: Solve your audience members’ problems.
How Does Your Audience Look for Information?
Put yourself in your audience members’ shoes. You have a difficult problem you’re looking for help with. No matter what you do, you just can’t find a solution.
You’d naturally search online to find answers to this question. If you found a piece of content that offered a simple, easy-to-understand solution you can implement right now and get results, how would you feel? You’d remember the website where you found the information and see what else they have to offer.
This is the kind of reaction you want to get from your content.
The next step is to keep this person with you and start to build a relationship. Again, think about your audience’s perception. Once they start following you, they come to see you as a go-to source for help with their problems. They know they can find the assistance they need from your content.
Learn About Your Audience and Their Problems
In order to solve your customers’ problems, the first step is to get to know them.
Start by creating a target customer profile. This should include demographic information about your ideal customers, but also their attitudes and values. It should include specific problems they seek help with.
The best way to create this profile and keep learning about your audience is to research online. Find out where they hang out and connect with them there. Follow them on social media and read their comments. You can also reach out to them and ask about their goals and challenges.
Pay especially close attention to problems they face and questions they ask. Make a list and see if you can provide solutions through your content.
Building a Relationship with Your Audience
You don’t have to solve every problem your audience faces through your free content, and you can’t. But if you can provide a bit of help that they can implement and get immediate results, you can then start building a relationship with them. Consistently provide the help they need and somewhere down the line, they’ll buy from you when they need it.
Each piece of content should include a call-to-action where you offer further free content and other types of help. Ask them to connect with you on social media, sign up for your email list, or download your free information product. Keep them engaged through helpful content and you’ll develop a strong relationship that will lead to sales.
Pat Simes is a Business Strategist, blogger and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality.