How a Social Media Strategy Drives Results for Your Business

​How do you get results toward your business goals with social media? If you set aside some time each day for building your audience, sharing helpful content, and interacting to drive engagement, this will help. But you won’t truly see results unless you create a clear social media strategy. 

Your social media strategy is your plan for using sites like Facebook and Twitter to achieve your business goals. It’s a plan that maps out how you’ll use these sites in the coming months in order to sell, grow brand awareness, and build strong relationships with your market. Here are the ways your strategy will help. 

Focus for Your Social Media Activity 

Without a social media strategy in place, the time you spend on these sites might be time wasted. You could end up just endlessly scrolling through your feed and commenting randomly, not really getting anything at all done. 

Your strategy gives your activity here focus. You’ll have specific tasks to carry out each day, all of which will get you closer to the goals you’re trying to achieve. It’ll be time well spent that will achieve results.  

High-Value Content Your Audience Will Love 

Your social media strategy will greatly improve the content you post and share. This is because part of creating your plan is to research your audience and figure out what topics, formats, and types of content they prefer. You’ll know what problems they face so you can offer the right kind of help. You’ll create a detailed calendar that ensures you’re sharing the right material. 

The result is that your content will resonate with your audience and engage them, and you’ll see more engagement.  

Take the Work out of Social Media  

Social media works best when you’re relaxed and having fun, interacting with your audience in a natural way. When you create a plan beforehand where you know what content to share when and you have protocols for social media engagement, you can simply plug and play. You won’t have to sit down each day and figure out what needs to be done next. You’ll have a clear and prioritized to-do list.  

Get Closer to Your Business Goals 

The first step in creating a social media strategy is to identify your business goals and how social media fits into them. These goals are the basis for everything you’ll do there, from posting schedule to choosing content types; from the tone you use to interact with followers to the metrics you’ll use to decide whether you’re making progress toward these goals. Your social media engagement will be more effective.  

Get Started with Your Social Media Strategy 

How do you get started creating an effective social media strategy? It starts with understanding the value of your offering and the needs of your target market. You’ll then create a plan and implement, monitoring metrics to see what is getting results and what isn’t so you can refine.  


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Pat Simes is a Business Strategist, blogger and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality.