5 Signs Your Coaching Packages are Missing the Mark and How to Fix Them

What if you have your coaching services up and running, but you’re not seeing the sales you’d like? There’s a good chance you’re committing one of the 5 big mistakes coaches often make with their packages.
 
Too Many OptionsYou want to give your clients as many options as possible, but you risk confusing them if you give them too many. Can prospective clients easily understand what each package includes? If not, they need to be simplified.
Look at your packaging offers and ask yourself whether each fulfills a specific need of your clients. Remove any that don’t.
The best practice is to start with your best-selling package and turn it into your standard. Then, add further options only when your clients need them.
 
You’re Not Demonstrating Your ValueOne of the main reasons coaching packages don’t sell is that you’re not doing enough to demonstrate their value.
Demonstrating value isn’t the same as “selling.” You don’t need to strong-arm anyone into buying. Instead, you’re helping the customer make the right decision. To do this, you must clearly show them the value of your offering.
The best way to do this is to create a unique value proposition. This simple statement says what you do, for whom, and why. It shows potential clients how your coaching is individualized and benefits them.
 
You Don’t Know Your Ideal ClientYou can’t provide the right coaching services for everyone. Instead, coaches need to target their services to specific individuals in the market. Targeting allows you to create the right marketing message to resonate with your ideal audience.
Who does your support best serve? Create an ideal client profile that shows you who’s the best match for your services. Then use this as the basis of your marketing to attract the right people.
 
Too Much Focus on PriceYour discussions with potential clients should be about what your services can do for them, not the price. If your main selling point is that your coaching is cheap, someone less expensive can easily sweep away your clients.
Research the market to see what other coaches offer and set your prices accordingly. Maintaining higher prices and focusing on ramping up your marketing efforts is often better.  
 
The Risk Is Too HighYou’re asking potential clients to part with their money and put their fate in your hands. They need to know that you’re legitimate. You must build trust and set minds at ease when discussing your services.
Build this trust through client testimonials, reviews, and other forms of social proof. While writing your landing page and other marketing materials, address potential objections and questions so you can answer them before they’re asked.
Put the Client FirstIf your packages aren’t selling, make sure you’re prioritizing the needs of your clients. Then, you can create packages to help them succeed by gathering feedback and understanding their requirements.
 

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​Pat Simes is a Business Strategist, blogger, course creator and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality.