Branding: Who Are You? Creating and Managing Your Corporate Brand Self - Study Course
Branding: Who Are You?
Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This course will get you started on the road to creating a perfect brand.