Do You Really Need a Website for Your Freelance Business?

There are so many places online to find work as a freelancer. Social media, freelance sites, and online groups are usually free to use and are a great tool to secure work or spread the word about your services. So, do you really need a website for your freelance business?
The answer is a resounding yes. No matter what channels you use to market your business, you also need a website that’s your home on the web.
Potential Clients Will Find You Through Online Search Engines
When people search for a freelance service provider, one of the first places they’ll check is Google. If you’ve targeted a few good keywords, your site will come up in the search results and they will check you out. Driving traffic to your site from other sources will also help with your SEO.
Your Home on the Web
The biggest advantage to having your own website is that it’s all yours. You generally don’t have to worry about an algorithm or terms of service change knocking out your cash flow. You’re also free to put whatever content you want on your website and promote it in any way you please.
Convey that you are professional and trustworthy
A website communicates to potential clients that you are professional and trustworthy. It’s generally expected that a legit freelance business has its own web presence, even if the freelancer focuses on getting clients through other channels like social media or word of mouth referrals. 
Multiple Opportunities for Branding
As your site is your own home on the web, you can use it to further brand your business. Your domain name and site design will help to create an image in the mind of your target audience. You can also blog on your website, which helps you to demonstrate your expertise and build a stronger relationship with your audience.
Your Website Is Your Portfolio
If you do content writing, graphic design, or some other service where you’d like to showcase your portfolio, your site offers a great place to do this. Not all social media profiles offer this feature. You can update your site from time to time with new samples for potential clients to see.
You can also attach a blog to your site where you write or vlog about topics of interest to your clients. This helps also helps to demonstrate your expertise.
Minimal Costs
Although it costs a bit to set up your own website, hosting is very reasonable and it’s a minor cost compared to other business expenses. Writing and designing your site takes some time and effort, but it isn’t significantly more time-consuming than setting up accounts and establishing a presence on social media sites.
Maximizing Your Online Marketing Opportunities
The best strategy is to look for work on social media and in online groups, while also maintaining your site as a place to call home. Try as much as possible to drive traffic from these sources to your site as you own it and you’re in total control over how it’s used.
Your Website Is Your Most Powerful Marketing Tool
No matter where you find clients—social media, freelance platforms, or networking groups—your website gives you a professional edge. It’s your space to showcase your work, attract new clients, and grow your brand on your terms.​ 

Ready to Take Your Freelance Business to the Next Level?
A website is your home on the web, helping you attract clients, showcase your expertise, and establish your brand. But planning your site’s content can feel overwhelming.
That’s why we’ve created the Website Content Planning Toolkit—a free, easy-to-use resource to help you map out the perfect website for your freelance business.
Download the Website Content Planning Toolkit now and start building a site that gets you noticed!  
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About The Author  
 Pat Simes  is a Business Strategist, blogger and Founder of Innovative Business Solutions and Innovate Academy. She currently resides in the Midwest and is committed to inspiring and empowering entrepreneurs to transform their vision to reality.  ​